Okay… you won me over, Instagram is important. But I already have an account with barely any interaction, just a bunch of likes and followers. How can I grow my fanbase? How can I get new followers on a daily basis? Here you will find the guidelines and tips you need to follow this 2019 if you want to success on Instagram.

1. Comments are the most important thing on Instagram

Above all else, you should focus on getting comments and here is why. In the first place, you should have already noticed Instagram has a ‘search’ section where you can seek for new content. This section appears as a searching icon in the loupe bar. Here is where people find new things they like and where you should be found. In order to determine which post appear in the first position for determined hashtags, Instagram uses an algorithm that changes to provide users with a better experience. In 2019 a new algorithm has been implemented and it prioritizes comments over likes. Comments have become the most determinating interaction within Instagram’s new algorithm. That’s why you will see many influencers encouraging their followers to comment on each post. And you should do the same. Ask your followers to leave their opinion in the comment section or suggest a topic for debate.

For example, imagine you post a pic with your new Fender guitar. You could ask your followers what’s their favourite guitar manufacturer or what type of guitar they play.

2. Consistency matters

They saying ‘quality over quantity’ doesn’t apply to Instagram. On the contrary, the content is momentary and whatever you post will be forgotten in a few days. Sad but true. So don’t overthink it and post!. Instagram reward users who post most frequently. If you want a chance to be remembered or discovered by someone you can’t afford huge long periods of time without posting. This is especially true if we are talking about Instagram’s stories. You should be posting stories on a daily basis in addition to 2-3 times per week on your feed.

3. Find feature accounts

Feature accounts are profiles dedicated to publishing a post about a specific topic. They normally don’t create their own content but upload posts from other profiles in exchange for exposure. It is true that some popular feature accounts ask for money in order to post something, and that’s a decision which is in your hands.

Let’s say you play pop covers with your acoustic guitars. Firstly, you should go to the search section, select accounts and write something like “acoustic covers”, “pop covers” etc. After doing some research you will tons of accounts about your type of music or your genre. Check those which have more followers and send them a selection with your best stuff. They normally have an email for submissions in their bio. Finally, remember to approach them in a kind way, not demanding anything. You could write something like “Hey, I am an upcoming artist and a big fan of your content. I am currently trying to gain some exposure and I was wondering if I could be featured on your profile, that would be awesome. Cheers”

4. Collaborate with similar profiles

Search for similar artists within your same musical genre. This is important since you should have similar audiences. You should also take into consideration that the person you are asking to collaborate has a close number of followers. If the other artist has a lot more, he probably won’t answer you. If on the other hand, he or she doesn’t have barely any followers…well then it isn’t worth it. It’s that simple. A collaboration could be posting a story with the other person’s profile and their account with a message encouraging people to follow them.

5. Study the best hashtags and the best time to post

First of all, change your account to a business account if you haven’t done that yet. Once you have completed this step you will be able to check how many people reached you through hashtags in each post. You can also find a lot of useful data. Use this data to determine which hashtags and hours work better for your audience and niche.

6. Redirect the audience from other platforms to your Instagram account

Do you have a Youtube channel, website, Spotify Profile, Soundcloud etc.? If this is the case, don’t forget to redirect your audience among all your platforms. This means you should add all your social media links to each piece of content you release online no matter where.

Do you want to learn the most powerful marketing tools for musicians in 2019? Check this post

7. Don’t buy followers on Instagram or any other social media

What are you thinking? People can notice!. Don’t you think people can see your 40k followers account with 200 likes per post?. Consequently, buying followers is a bad idea. That will make you look like some kind of amateur desperate for fame and recognition. To summarize,  It’s much better to have fewer followers with plenty of interaction than ‘being alone’ with a 40.000 followers account.

8. Don’t send spam through DM

Do you like when you open your inbox expecting something interesting and suddenly “check my last track bro” appears? You have it, right? Then guess what, other people, too. I know it’s hard and frustrating when you release a new song and it doesn’t have the welcoming you were expecting. Disappointment can lead you to make stupid decisions but SPAM is not the answer. Making good music and proper digital marketing is.

If you want to learn more about Digital Marketing for musicians and how to grow your audience on Instagram and other social media don’t forget to visit our Blog.

The post Instagram for musicians: How to grow your fanbase in 2019 appeared first on Go Mixing.

When people search for a song, they either use the search engine, a streaming platform like Spotify, Deezer or Itunes. Now, as a musician, you have to devise means to optimize the chances of people listening to your music on these various platforms. Also, you will need to own a website for better outreach to your fans. In this article, we will talk about techniques and tools that you can use for the best marketing strategy such that your music can have the exposure that you’re so desire

Some of the best digital marketing tools for musicians in 2019 include the following:

Youtube Channel

It’s important to remember that Youtube is owned by the largest search engine. Google Youtube happens to be the second largest search engine. Adding this tool and video marketing into your marketing strategy as a musician will increase the chances of having your songs or any musical service that you offer on the first page of every search engine or music platform.

Personal Website with a catchy Landing Page

The function of the landing page is sending online surfers to your website such that they can go through all the information on the website. Also, the landing page will make sure that they do not get lost or distracted. You can always write less primordial information in secondary pages.

With landing pages, you can help confused customers take immediate actions without having to navigate and get lost all over your website. So let’s say, for example, you want more clients for a specific musical service like mixing and mastering, you can create a landing page that provides all the information someone interested in such service would want to know. And after they get this information and trust it, they can even provide their email address to establish a more long term relation with your site.

It’s crucial to have a clean tidy landing page on our website. This way we can lead our audience of customers to where we want them to go.

Google keyword planner

As a musician looking for the best marketing strategy, it is highly important to start with the Google keyword planner. This tool will help you learn what keywords and phrases your potential audience use when searching for musical related content online. This can help you create effective marketing campaigns using terms and language the audience are already familiar with. You can also use this marketing tool for a targeted set audience.

Remember: It is not only what people search for, but how they do it. You need to know which words they actually use to find that service you are trying to provide.

Do you want to learn more about Music Production? Check our Blog here.

Google places lash

This tool allows you to create an online directory listing for musicians. You can make use if these Google places listing show up before organic search results, and this would help your songs show up on page one of search results, making it easier for the audience to gain access to it. Also if you offer other music services like mixing and mastering, producing, etc., make sure to include all of the services on your Google places. A description such as keywords should also be included to help you show up higher than your competitors. Include pictures and youtube videos, and your Google places profile would help with search ranking results.

Ubbersuggest

Research shows that 80% of people who search online don’t go past page one of the search results. So it is important that you page one. This particular tool will help you spy on your competitors to see exactly what you need to do to outrank them on search results. This tool saves you a ton of time and guesswork by revealing your competitor’s online advertising strategy and budget. This will allow you to dominate search results and increase new website traffic.

Using Ubbersuggest you can find out an incredible amount of useful stuff. For example, what keywords you competence is ranking for, which are their most visited pages, the monthly amount of traffic they get etc. This can give you a powerful perspective about what you should write about, which keywords you should use etc.

Marketing Technique: Retargeting

An online marketing technique that can be used is called remarketing or retargeting. Now, are these just new buzzwords or is this something that actually works well? Let’s see. Imagine a prospective customer browses your services on the website. Unfortunately, the majority of these visitors won’t become customers. They leave your site before checking out. The reasons can be that it’s their first visit and they’re not sure about your company’s credibility. They get distracted or simply don’t finish ordering the service. They don’t quite find what they’re looking for, or maybe they just decided to go check another site.

This is where remarketing kicks in thanks to cookies. Every time a visitor goes to any of your service or product pages, this information is stored into their device. Computer or mobile advertisement system can pull this information out, even though the prospect already went to a different site. Reading various things, browsing social networks, or watching videos. No matter what they do, you can reach them with highly targeted ads.

The purpose is to remind them about your music and bring them back to finish what you want them to do. This marketing strategy is a highly successful one. Since you know exactly what to target and with that offer, you can also suggest alternative products. And as a side effect, your credibility increases.

Conclusion

With thorough promotion discussion, preparing, and execution of your services, you can grow as a musician in every aspect. If you are still sceptical about how to go about it, you can take consultations or talk to professional on explicit procedures and strategies dependent on your necessities.

You also need to have an understanding of the digital world to exploit these opportunities. We encourage you to take courses on SEO and other relates technique. Marketing for musicians within the Digital domain has become the most important tool for musicians in 2019.

The post Top 5 Best Marketing Tools and Techniques for Musicians in 2019 appeared first on Go Mixing.