Online marketing for musicians is critical for an artist to survive in this digital age. It is basically the major development that has taken place in the music industry since the turn of the 21st century and this is due to advancement in technology. The longer you wait to implement online marketing strategies, the harder it will be for your music to survive the competitive industry, especially when other musicians are already doing it.
When people search for a song, they either use the search engine, a streaming platform like Spotify, Deezer or Itunes. Now, as a musician, you have to devise means to optimize the chances of people listening to your music on these various platforms. Also, you will need to own a website for better outreach to your fans. In this article, we will talk about techniques and tools that you can use for the best marketing strategy such that your music can have the exposure that you’re so desire
Some of the best digital marketing tools for musicians in 2019 include the following:
Youtube Channel
It’s important to remember that Youtube is owned by the largest search engine. Google Youtube happens to be the second largest search engine. Adding this tool and video marketing into your marketing strategy as a musician will increase the chances of having your songs or any musical service that you offer on the first page of every search engine or music platform.
Personal Website with a catchy Landing Page
The function of the landing page is sending online surfers to your website such that they can go through all the information on the website. Also, the landing page will make sure that they do not get lost or distracted. You can always write less primordial information in secondary pages.
With landing pages, you can help confused customers take immediate actions without having to navigate and get lost all over your website. So let’s say, for example, you want more clients for a specific musical service like mixing and mastering, you can create a landing page that provides all the information someone interested in such service would want to know. And after they get this information and trust it, they can even provide their email address to establish a more long term relation with your site.
It’s crucial to have a clean tidy landing page on our website. This way we can lead our audience of customers to where we want them to go.
Google keyword planner
As a musician looking for the best marketing strategy, it is highly important to start with the Google keyword planner. This tool will help you learn what keywords and phrases your potential audience use when searching for musical related content online. This can help you create effective marketing campaigns using terms and language the audience are already familiar with. You can also use this marketing tool for a targeted set audience.
Remember: It is not only what people search for, but how they do it. You need to know which words they actually use to find that service you are trying to provide.
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Google places lash
This tool allows you to create an online directory listing for musicians. You can make use if these Google places listing show up before organic search results, and this would help your songs show up on page one of search results, making it easier for the audience to gain access to it. Also if you offer other music services like mixing and mastering, producing, etc., make sure to include all of the services on your Google places. A description such as keywords should also be included to help you show up higher than your competitors. Include pictures and youtube videos, and your Google places profile would help with search ranking results.
Ubbersuggest
Research shows that 80% of people who search online don’t go past page one of the search results. So it is important that you page one. This particular tool will help you spy on your competitors to see exactly what you need to do to outrank them on search results. This tool saves you a ton of time and guesswork by revealing your competitor’s online advertising strategy and budget. This will allow you to dominate search results and increase new website traffic.
Using Ubbersuggest you can find out an incredible amount of useful stuff. For example, what keywords you competence is ranking for, which are their most visited pages, the monthly amount of traffic they get etc. This can give you a powerful perspective about what you should write about, which keywords you should use etc.
Marketing Technique: Retargeting
An online marketing technique that can be used is called remarketing or retargeting. Now, are these just new buzzwords or is this something that actually works well? Let’s see. Imagine a prospective customer browses your services on the website. Unfortunately, the majority of these visitors won’t become customers. They leave your site before checking out. The reasons can be that it’s their first visit and they’re not sure about your company’s credibility. They get distracted or simply don’t finish ordering the service. They don’t quite find what they’re looking for, or maybe they just decided to go check another site.
This is where remarketing kicks in thanks to cookies. Every time a visitor goes to any of your service or product pages, this information is stored into their device. Computer or mobile advertisement system can pull this information out, even though the prospect already went to a different site. Reading various things, browsing social networks, or watching videos. No matter what they do, you can reach them with highly targeted ads.
The purpose is to remind them about your music and bring them back to finish what you want them to do. This marketing strategy is a highly successful one. Since you know exactly what to target and with that offer, you can also suggest alternative products. And as a side effect, your credibility increases.
Conclusion
With thorough promotion discussion, preparing, and execution of your services, you can grow as a musician in every aspect. If you are still sceptical about how to go about it, you can take consultations or talk to professional on explicit procedures and strategies dependent on your necessities.
You also need to have an understanding of the digital world to exploit these opportunities. We encourage you to take courses on SEO and other relates technique. Marketing for musicians within the Digital domain has become the most important tool for musicians in 2019.
